One of our recent projects called for the following:
- new and innovative design
- target audience were pre-tween kids
- interactive elements of play
So forward we looked and pushed. We did our standard competitive and benchmark analysis and searched the internet for amazingness, but felt we were still missing something. We like to pull inspiration from unexpected places, so we headed to The Museum of Science and Industry here in Chicago. We played the role of observers as we watched families with their kids interact with the displays and noticed what they gravitated towards and how they reacted. We took note of shapes, materials, function and how technology either played a main or supporting role in the exhibit.
After all was said and done, we left feeling energized (and a little enlightened as well) and ready to rock! Unfortunately we can't show the end result since the project is still in development, but we and our client are extremely happy with where we landed. :) Till next time folks!