We recently had the pleasure of working with the innovative fitness company Wahoo Fitness, who develops product and technology for the everyday athlete. What we love about them most is their sense of humor. While they take their business very seriously, they don't take themselves too seriously. They've recently developed a new piece of technology and felt the best way to pitch it would be via illustrated story boards. That's where we came in. After listening to their needs and asking some essential questions, we had all we needed to proceed. The initial feedback has been very positive and we wish them the best and hope our work continues to support their work. If you are an everyday athlete (or an every once in a while athlete like me), be sure to pay them a visit here. Below are just a few of the images we developed. Thanks!